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Before You Spend

The decisions an owner or CEO makes before the first dollar of AI budget leaves the building. One decision per article, each ending in a page you can put in front of your leadership team.

10 of 10 written. Each one ends in a page you can forward.

  1. 01 What is standing still actually costing us? Every other number in this series is measured against this one. Read it 5 min
  2. 02 What do we do first, and why that one? The first project sets the credibility budget for every one after it. Read it 5 min
  3. 03 Do we build it, buy it, or redesign the work? The most expensive version of this decision is making it by default. Read it 6 min
  4. 04 What should this cost, and when does it pay back? A project with no payback date is a subscription, not an investment. Read it 4 min
  5. 05 How do we prove it works before we scale it? Scaling something unproven is how a small budget becomes a large one. Read it 5 min
  6. 06 Who owns this once it is live? Software with no owner degrades quietly, and nobody is accountable for noticing. Read it 9 min
  7. 07 What are we exposed to, and what is our policy? Your team is already using AI. The only question is whether you wrote the rules. Read it 5 min
  8. 08 What should we refuse to sign? Data rights, exit terms, and price changes are decided once, at signature. Read it 5 min
  9. 09 What do we tell the partners and the staff? The same project reads as a threat or a plan depending entirely on this. Read it 6 min
  10. 10 When do we stop? Deciding the kill criteria before you start is the cheapest insurance available. Read it 6 min

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